Creating a logo for Bear Handyman & Remodeling began with comparative branding analysis and market research. This involves an examination of branding trends in the “handyman” industry and the construction (or contracting) sector.
Unfortunately, the handyman industry is flooded with branding styles that incorporate a wide range of features. We wanted something that looked confident, modern, and professional. We want clients to look at this logo and feel drawn to the sense of quality and reliability that stands behind the brand.
While a lot of handyman services rely on a casual appeal, we wanted the logo to elicit a sense of quality and dependability. This meant avoiding cartoonish designs, especially when incorporating a bear into the logo. Although many logos in the handyman industry are complicated and busy, our design also needed to be simple, bold, crisp, and clear. As a result, we went with a strong, no-frills sans-serif font – Altivo Black – and incorporated a bear silhouette into the logo. We also used a 10° shear to give the logo a sense of forward progression and responsivity.
Since BEHR paint uses a full bear in their design, and sports teams make frequent use of bear faces, we decided to incorporate the bear into the logo as a silhouette. This way, the logo features a bear but does so subtly, without detracting from professionalism suggested by the rest of the design. In other words, we wanted to bring a bear into the logo without being “cheesy” and it felt like this design accomplished that purpose.
The final result relies on a green and tan color scheme that transcends the norms within the industry without straying too far. The green, a confident color, is the primary color while the tan provides a sharp accent.
The final product elicits confidence and reliability, which fits the client’s ethos and approaches the felt needs of the average client within the industry. Several variations with horizontal and vertical symmetry were designed to give the logo adaptability for a wide range of applications.
